It’s a fantastic time to be a creative person. Because speed to market is so important, companies around the world need us now more than ever. They are looking to us for new and novel ideas. And why wouldn’t they? Embracing open innovation lowers their costs and increases their competitiveness.
Open innovation has unlocked so many doors of opportunity. But just because these doors are open does not mean our success is guaranteed.
I have been licensing my ideas for more than 30 years. For the past 13 years, Andrew Krauss and I have been teaching inventors how to license their own ideas. We know what it takes to succeed at this game.
The step inventors have the most trouble with is getting in, and that’s why we decided to write this guide. Getting In will teach you everything you need to know about how to land your idea in front of the right people at the right company at the right time. We have gathered every bit of insight we have in one place to help you.